UNITE THE BAY #StopAsianHate
For Asian American/Pacific Islander Heritage Month, STASHED, a local San Francisco based Streetwear boutique, wanted to give back to the city they call home. So in light of the rising hate crimes against the Asian community, we rallied the city of San Francisco to come together in solidarity to #UniteTheBay.
The initiative lead to a short film/PSA Justin Joo and I directed ourselves featuring Taylor Takahashi (lead actor in Eddie Huang’s directorial debut “Boogie”). And three core actions that brought together small businesses with ‘Signs of Solidarity’, united Asian designers from the Bay Area to design a #StopAsianHate t-shirt collection, and a collaboration with an Oakland bike crew to host a protest to ride out hate.
All proceeds benefitted the Stop AAPI Hate Fund, and the Vietnamese American Community Center of the Eastbay.
Creative Partner: Justin Joo
PRESS: KTVU FOX CH.2 , Little Black Book
Signs of Solidarity
As a first course of action, STASHED pledged their retail space as a safe place against hate of any kind towards the Asians community, with a full storefront takeover. The signage was designed by local Bay Area based, Asian lead design studio, Social Species.
Then, we united over 50 small businesses in the Bay Area to hang signs of solidarity in their store windows to symbolize safety and allyship all around the city.
T-Shirt Collection
Next, we united 14 Asian, Bay Area designers to design 15 unique #StopAsianHate t-shirt designs, where 100% of proceeds were donated back to the Asian community.
Press: KTVU Fox Ch. 2
THE STASHED x ABC PROTEST BIKE RALLY
Lastly, we partnered with Oakland based bike crew, AnotherBikeClub to host a bike rally against hate in support of the Asian Community.
